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How to Create Campaigns, Set Up Facebook Pixels, Retarget, Build Custom Audiences, and Run A/B Tests

  Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows According to a recent  report  by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to increase from  49.0%  (33.9M) in 2024 to  56.9%  (40.5M) by 2028. Key drivers: Utility : Event planning, niche groups, and Marketplace appeal to younger users. Demo shift :  ~36%  of Gen Z are still under 18, many just entering the social media space. E-commerce potential strong:  75.0%  of Gen Z Facebook users (15-26) bought on Marketplace last year. However, Gen Z still trails Gen X and millennials in user numbers and time spent on the platform. Interestingly, time on Facebook is decreasing for users under 55, suggesting a shift in how younger generations interact wi
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ChatGPT in Marketing: Introduction to ChatGPT & AI Marketing

  OpenAI's ChatGPT 4.0 Canvas explained: This new feature will change how you use AI chatbots OpenAI has launched a new tool called Canvas powered by GPT 4o  that changes how users interact with AI chatbots. Canvas is designed to make working with AI simpler and more productive  by giving you a dedicated space to create, edit, and manage documents and code—all within ChatGPT. Canvas keeps you focused by eliminating the need to switch between tools or repeat commands, allowing you to make real-time changes and keep everything seamless. Think of Canvas as sitting at a desk with an assistant beside you. You discuss your ideas, and the assistant makes changes directly to your document in real-time. This keeps everything organised and helps you focus on your work, making the entire process simpler and more effective. What is ChatGPT 4.0 Canvas? Canvas is a new feature in ChatGPT 4.0 that provides a dedicated workspace for working on documents and code. It combines a word processor with
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Prometheus MasterClass: Infra Monitoring & Alerting

  Tips and tools for collecting helpful Kubernetes metrics Prometheus is named after the Greek legend of Prometheus, a titan who defied the gods and gave fire to humanity. For this action, Prometheus was chained to a boulder where an eagle, the earthen symbol of Zeus, would eat the other immortal's liver, every day, for eternity. Since its introduction in 2012, Prometheus has been adopted by a multitude of companies and organizations. However, it remains independent with the  management and maintenance of the project  occurring separate of any company. In 2016, Prometheus joined the Cloud Native Computing Foundation ( CNCF ). It is the second project hosted by the foundation; the first project was  Kubernetes . READ MORE...      In modern software development, managing and monitoring infrastructure is critical for ensuring the reliability and performance of applications. Prometheus has emerged as one of the most powerful tools for this purpose. Designed specifically for monitoring
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Mastering ChatGPT: Enhance Workplace Communication and Productivity with AI

  ChatGPT For Work: Use AI At Work To Improve Efficiency Introduction to ChatGPT for Work Artificial Intelligence (AI) has steadily become an integral part of the modern workplace, reshaping how businesses operate. One of the most groundbreaking tools emerging from AI is ChatGPT, a versatile AI language model developed by OpenAI. ChatGPT For Work: Use AI At Work To Improve Efficiency highlights how this AI solution has transformed workflows by automating tasks, processing vast amounts of data, and improving team collaboration. As businesses strive to increase efficiency, ChatGPT stands out as a crucial tool to achieve higher productivity and reduced operational costs. The Importance of Efficiency in the Workplace Workplace efficiency is critical for long-term business success. It involves optimizing resources, time, and effort to achieve the best possible outcomes with minimal waste. Inefficiency can lead to lower productivity, missed deadlines, and ultimately affect the bottom line
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Photoshop Express - Mastering Adobe Photoshop In 2 Hours

  Introduction to Adobe Photoshop Express Photoshop Express is a powerful yet simplified version of Adobe Photoshop , designed for quick and easy photo editing on the go. Whether you’re a beginner or an experienced editor, mastering Photoshop Express can be done in as little as two hours. This article will provide you with a step-by-step guide to help you unlock the full potential of this app and improve your editing skills. Why Photoshop Express for Quick Edits? With its user-friendly interface, Photoshop Express is perfect for those looking to make fast and effective edits without needing the full functionality of Adobe Photoshop. It’s available on both mobile and desktop, making it accessible for users who want to edit on the move. Plus, it offers a variety of filters, effects, and tools that can give your photos a professional touch in no time. Getting Started with Photoshop Express Downloading the App The first step in mastering Photoshop Express is to download the app from eithe
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Google Ads 2024: Learn All Campaign Creations, Features, and Google Gemini AI to Reach Your Customers

  Be the first in-stream ad your target audience sees with First Position, now available across YouTube in Display & Video 360 Breaking through to your target audience is never easy. That’s why  First Position  ensures your brand is the first in-stream ad seen by audiences when they are watching YouTube, at the times most relevant and impactful for the business. Previously, First Position was only available to run on YouTube Select inventory, bookable through Google Ads and Display & Video 360 at a fixed rate CPM. We are now expanding the ability to target First Position across all YouTube content at a dynamic rate through Display & Video 360. This expanded availability allows advertisers to reach their target audiences when they’re most engaged, no matter what kind of content they’re watching. And for any market with First Position, this feature is available now.  First Position is a great option for brands looking to show up front-and-center during those critical moments
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Empower Your Word Journey: From Basics to Advanced Mastery Word Wizard

  Microsoft 365 Copilot Pages, New AI Capabilities in Apps and Copilot Agents Rolled Out Microsoft 365 Copilot , the rebranded name for the enterprise-focused version of the artificial intelligence (AI) chatbot is getting new features. Announced on Monday, the tech giant is rolling out various improvements in Microsoft 365 apps as well as a new Copilot Page feature. The latter is a multiplayer AI feature which allows different users to collaborate on a project. Further, Copilot Agents, the purpose-specific mini chatbots are also being rolled out for Microsoft's enterprise clients. The company also highlighted that more new features will be introduced in the next two months. Microsoft 365 Copilot Gets New Features In a blog post, the company detailed the new features of the business-focused Copilot. Among them, Copilot Pages is a unique feature allowing enterprise users to collaborate. Users can create a shared space where both Copilot and humans can add and edit information for a p
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