Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to increase from 49.0% (33.9M) in 2024 to 56.9% (40.5M) by 2028. Key drivers: Utility : Event planning, niche groups, and Marketplace appeal to younger users. Demo shift : ~36% of Gen Z are still under 18, many just entering the social media space. E-commerce potential strong: 75.0% of Gen Z Facebook users (15-26) bought on Marketplace last year. However, Gen Z still trails Gen X and millennials in user numbers and time spent on the platform. Interestingly, time on Facebook is decreasing for users under 55, suggesting a shift in how younger generations interact wi
OpenAI's ChatGPT 4.0 Canvas explained: This new feature will change how you use AI chatbots OpenAI has launched a new tool called Canvas powered by GPT 4o that changes how users interact with AI chatbots. Canvas is designed to make working with AI simpler and more productive by giving you a dedicated space to create, edit, and manage documents and code—all within ChatGPT. Canvas keeps you focused by eliminating the need to switch between tools or repeat commands, allowing you to make real-time changes and keep everything seamless. Think of Canvas as sitting at a desk with an assistant beside you. You discuss your ideas, and the assistant makes changes directly to your document in real-time. This keeps everything organised and helps you focus on your work, making the entire process simpler and more effective. What is ChatGPT 4.0 Canvas? Canvas is a new feature in ChatGPT 4.0 that provides a dedicated workspace for working on documents and code. It combines a word processor with