Prabhat Korshub Blogs

  Digital marketing is one of the most in-demand skills today. Whether you’re building your own online business, managing brand campaigns, or working as a freelancer, mastering the core areas of digital marketing will give you a strong edge. Below is a complete breakdown of the most important skills and tools you should learn: 1. Search Engine Optimization (SEO) Learn how search engines work. Keyword research, on-page and off-page SEO. Technical SEO, link building, and content optimization. Tools to master: Google Search Console, Ahrefs, SEMrush, Screaming Frog. 2. Pay-Per-Click (PPC) Advertising Understand Google Ads campaigns (Search, Display, Shopping). Learn keyword bidding, ad copywriting, and A/B testing. Focus on campaign optimization for ROI. Tools to master: Google Ads, Microsoft Ads, SpyFu. 3. Social Media Marketing (SMM) Build brand presence across platforms like Facebook, Instagram, LinkedIn, and Twitter (X). Content strategy, engage...

  Introduction Digital marketing isn’t just a trend—it’s the backbone of modern business. From startups to global brands, every company relies on digital strategies to reach customers. But here’s the catch: digital marketing is huge. It covers SEO, PPC, SMM, social ads, analytics, email marketing, and even web development. Sounds overwhelming? Don’t worry—I’ll break it down step by step so you can learn everything you need to succeed. What is Digital Marketing? In simple terms, digital marketing is promoting products or services online using digital channels . Unlike traditional marketing (TV, radio, print), digital marketing is measurable, cost-effective, and reaches a global audience. Core Pillars of Digital Marketing Think of digital marketing as a house. Each part—SEO, PPC, SMM, social ads, GTM, GA4, email marketing, and web development—is a building block. Master them all, and you’ll have a strong, unshakable foundation. Search Engine Optimization (SEO) Want free tra...

  Introduction Welcome to the Digital Marketing Bootcamp 2025 – your ultimate guide to mastering SEO, PPC, Social Media Marketing, Google Tag Manager, and Email Marketing. If you’ve ever wondered how businesses dominate online, this bootcamp is designed to transform beginners into pros and pros into digital leaders. Whether you’re a student, freelancer, entrepreneur, or job seeker, this roadmap is your ticket to thriving in the ever-evolving world of digital marketing. The Evolution of Digital Marketing Digital marketing has come a long way. In the early 2000s, businesses relied heavily on websites, banner ads, and mass email blasts. Fast forward to 2025, and we live in an AI-driven world where hyper-personalization, automation, and real-time analytics define success. Marketers no longer guess — they use data, AI insights, and behavioral targeting to deliver the right message to the right person at the right time. Core Pillars of a Digital Marketing Bootcamp A strong di...

Learn the secrets of Digital Marketing : Cold Email, Lead Generation to Automation. Discover strategies, tips, and FAQs to boost your marketing game. Introduction In the fast-paced world of digital marketing , staying ahead of the competition is crucial. One powerful approach that has gained immense popularity is the use of cold emails for lead generation and automation. This comprehensive guide will take you through the ins and outs of Digital Marketing: Cold Email, Lead Generation to Automation, providing expert insights and practical tips to help you master this strategy. The Power of Cold Email Marketing Cold email marketing, when done right, can be a game-changer for your business. Here’s a breakdown of the key aspects: Crafting Compelling Cold Emails Crafting compelling cold emails is an art. These initial messages should grab your recipient’s attention and pique their interest. Building High-Quality Email Lists Your email campaign’s success starts with a high-quality li...

In the ever-evolving landscape of digital marketing , staying ahead of the curve is crucial. In 2023, the industry is set to witness significant shifts and innovations, and who better to guide us through this dynamic terrain than Dekker Fraser, an accomplished MBA with a wealth of experience in the digital marketing realm? In this article, we'll delve into the world of digital marketing mastery for 2023, exploring the key trends, strategies, and insights that Dekker Fraser brings to the table. Table of Contents 1. Introduction 2. The Digital Marketing Landscape in 2023 3. Dekker Fraser: A Maverick in Digital Marketing 4. The Power of Data-Driven Marketing 5. Content is King: Crafting Compelling Narratives 6. Video Marketing: The Rising Star 7. Social Media Domination 8. SEO and SERP Trends in 2023 9. Email Marketing Reimagined 10. The Role of AI and Automation 11. E-commerce and Omnichannel Strategies 12. Influencer Marketing: Building Authentic Connections 13. Measuring Success: A...