Google Ads 2024: Learn All Campaign Creations, Features, and Google Gemini AI to Reach Your Customers
Be the first in-stream ad your target audience sees with First Position, now available across YouTube in Display & Video 360 Breaking through to your target audience is never easy. That’s why First Position ensures your brand is the first in-stream ad seen by audiences when they are watching YouTube, at the times most relevant and impactful for the business. Previously, First Position was only available to run on YouTube Select inventory, bookable through Google Ads and Display & Video 360 at a fixed rate CPM. We are now expanding the ability to target First Position across all YouTube content at a dynamic rate through Display & Video 360. This expanded availability allows advertisers to reach their target audiences when they’re most engaged, no matter what kind of content they’re watching. And for any market with First Position, this feature is available now. First Position is a great option for brands looking to show up front-and-center during those critical moments