How to Create Campaigns, Set Up Facebook Pixels, Retarget, Build Custom Audiences, and Run A/B Tests
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to increase from 49.0% (33.9M) in 2024 to 56.9% (40.5M) by 2028. Key drivers: Utility : Event planning, niche groups, and Marketplace appeal to younger users. Demo shift : ~36% of Gen Z are still under 18, many just entering the social media space. E-commerce potential strong: 75.0% of Gen Z Facebook users (15-26) bought on Marketplace last year. However, Gen Z still trails Gen X and millennials in user numbers and time spent on the platform. Interestingly, time on Facebook is decreasing for users under 55, suggesting a shift in how younger generations interact wi