Korshub

Product management plays a critical role in the development and lifecycle of a product. It involves the planning, development, and marketing of a product or a line of products to meet the needs of a specific target market. Product managers are responsible for guiding the product from its inception to its eventual release and ongoing success in the market. Key responsibilities and activities of a product manager typically include: Market Research: Product managers need to understand the market, including customer needs, competitor offerings, and industry trends. They conduct market research to gather insights that inform the product’s direction. Product Strategy: Developing a product strategy involves setting the product’s vision, goals, and a roadmap for its development. This strategy should align with the company’s overall business goals. Product Development: Product managers work closely with cross-functional teams, including engineering, design, and marketing, to define and deve