Prabhat Korshub Blogs

  Digital marketing is one of the most in-demand skills today. Whether you’re building your own online business, managing brand campaigns, or working as a freelancer, mastering the core areas of digital marketing will give you a strong edge. Below is a complete breakdown of the most important skills and tools you should learn: 1. Search Engine Optimization (SEO) Learn how search engines work. Keyword research, on-page and off-page SEO. Technical SEO, link building, and content optimization. Tools to master: Google Search Console, Ahrefs, SEMrush, Screaming Frog. 2. Pay-Per-Click (PPC) Advertising Understand Google Ads campaigns (Search, Display, Shopping). Learn keyword bidding, ad copywriting, and A/B testing. Focus on campaign optimization for ROI. Tools to master: Google Ads, Microsoft Ads, SpyFu. 3. Social Media Marketing (SMM) Build brand presence across platforms like Facebook, Instagram, LinkedIn, and Twitter (X). Content strategy, engage...

  Introduction Digital marketing isn’t just a trend—it’s the backbone of modern business. From startups to global brands, every company relies on digital strategies to reach customers. But here’s the catch: digital marketing is huge. It covers SEO, PPC, SMM, social ads, analytics, email marketing, and even web development. Sounds overwhelming? Don’t worry—I’ll break it down step by step so you can learn everything you need to succeed. What is Digital Marketing? In simple terms, digital marketing is promoting products or services online using digital channels . Unlike traditional marketing (TV, radio, print), digital marketing is measurable, cost-effective, and reaches a global audience. Core Pillars of Digital Marketing Think of digital marketing as a house. Each part—SEO, PPC, SMM, social ads, GTM, GA4, email marketing, and web development—is a building block. Master them all, and you’ll have a strong, unshakable foundation. Search Engine Optimization (SEO) Want free tra...