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  Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows According to a recent  report  by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to increase from  49.0%  (33.9M) in 2024 to  56.9%  (40.5M) by 2028. Key drivers: Utility : Event planning, niche groups, and Marketplace appeal to younger users. Demo shift :  ~36%  of Gen Z are still under 18, many just entering the social media space. E-commerce potential strong:  75.0%  of Gen Z Facebook users (15-26) bought on Marketplace last year. However, Gen Z still trails Gen X and millennials in user numbers and time spent on the platform. Interestingly, time on Facebook is decreasing for users under 55, suggesting a shift in how younger generations interact wi

Explore effective SaaS marketing strategies for achieving remarkable startup lead generation with Dekker . Discover expert insights, tips, and FAQs to supercharge your SaaS business. Introduction Starting a SaaS (Software as a Service) startup is no easy task, but with the right marketing strategies, you can generate leads and grow your business. In this article, we’ll delve into the world of SaaS marketing and how you can achieve successful lead generation with the help of Dekker, a leading SaaS marketing platform. SaaS Marketing: SaaS Startup Lead Generation with Dekker Understanding SaaS Marketing SaaS marketing is all about promoting and selling cloud-based software to businesses and individuals. It’s a competitive field, and to stand out, you need a well-thought-out marketing strategy. But where does Dekker come in? Meet Dekker — Your SaaS Marketing Partner Dekker is not just another marketing tool; it’s your strategic partner in the journey of SaaS startup lead generation. With

  In the fast-paced world of digital marketing, staying ahead of the curve is crucial. The year 2023 promises to be another exciting chapter in the ever-evolving landscape of digital marketing . In this article, we will explore the changing dynamics of digital marketing and introduce you to Dekker Fraser, an MBA professional with a wealth of expertise in this field . The Changing Landscape of Digital Marketing The digital marketing arena has transformed significantly over the years. What worked in the past may not be as effective today. With constant technological advancements, staying updated is paramount. Strategies that were once successful might now fall short, making it vital for marketers to adapt and evolve . Meet Dekker Fraser, MBA Dekker Fraser is an esteemed expert in digital marketing. With an MBA degree and years of experience, he has a profound understanding of the intricacies of this field . His insights and strategies have helped numerous businesses thrive in the dig

In the fast-paced realm of B2B marketing, the dynamics of digital marketing are constantly evolving. To stay ahead of the competition and achieve unparalleled success, businesses are turning to innovative approaches. One such approach that’s making waves is “Dekker’s Ultimate Digital Marketing.” In this article, we’ll delve into the world of Digital Marketing in B2B, explore the significance of this field, and uncover the secrets behind Dekker’s Ultimate Digital Marketing strategy. Understanding the Digital Landscape The Evolution of Digital Marketing Digital marketing has come a long way since its inception. It’s no longer confined to basic banner ads or email marketing campaigns. Today, it encompasses a multitude of strategies, from SEO and content marketing to social media and email marketing. Businesses have realized that harnessing the power of digital platforms is essential for survival in the modern marketplace. B2B vs. B2C Digital Marketing While B2B and B2C digital marketing

Learn the secrets of Digital Marketing : Cold Email, Lead Generation to Automation. Discover strategies, tips, and FAQs to boost your marketing game. Introduction In the fast-paced world of digital marketing , staying ahead of the competition is crucial. One powerful approach that has gained immense popularity is the use of cold emails for lead generation and automation. This comprehensive guide will take you through the ins and outs of Digital Marketing: Cold Email, Lead Generation to Automation, providing expert insights and practical tips to help you master this strategy. The Power of Cold Email Marketing Cold email marketing, when done right, can be a game-changer for your business. Here’s a breakdown of the key aspects: Crafting Compelling Cold Emails Crafting compelling cold emails is an art. These initial messages should grab your recipient’s attention and pique their interest. Building High-Quality Email Lists Your email campaign’s success starts with a high-quality list of pro