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  Introduction to Microsoft Ads In the digital marketing landscape, Microsoft Ads has emerged as a powerful platform for businesses looking to reach a broader audience. With its ability to place ads across the Microsoft Search Network, which includes Bing, Yahoo, and AOL, Microsoft Ads offers a unique opportunity to connect with users who might not be reachable through other platforms. Whether you're a small business owner or a seasoned marketer, mastering Microsoft Ads can help you drive targeted traffic, generate leads, and increase conversions. What Are Microsoft Ads? Microsoft Ads is a pay-per-click (PPC) advertising platform that allows businesses to create ads that appear on search engines and other sites within the Microsoft Search Network. Similar to Google Ads, Microsoft Ads lets advertisers bid on keywords relevant to their products or services. When users search for these keywords, your ads can appear in the search results, driving traffic to your website. Why Choose M