Learn Everything in Digital Marketing: PPC, SEO, SMM, Social Media Ads, GTM, GA4, and Email Marketing
Digital marketing is one of the most in-demand skills today. Whether you’re building your own online business, managing brand campaigns, or working as a freelancer, mastering the core areas of digital marketing will give you a strong edge. Below is a complete breakdown of the most important skills and tools you should learn: 1. Search Engine Optimization (SEO) Learn how search engines work. Keyword research, on-page and off-page SEO. Technical SEO, link building, and content optimization. Tools to master: Google Search Console, Ahrefs, SEMrush, Screaming Frog. 2. Pay-Per-Click (PPC) Advertising Understand Google Ads campaigns (Search, Display, Shopping). Learn keyword bidding, ad copywriting, and A/B testing. Focus on campaign optimization for ROI. Tools to master: Google Ads, Microsoft Ads, SpyFu. 3. Social Media Marketing (SMM) Build brand presence across platforms like Facebook, Instagram, LinkedIn, and Twitter (X). Content strategy, engage...