Learn Everything in Digital Marketing: PPC, SEO, SMM, Social Media Ads, GTM, GA4, and Email Marketing
1. Search Engine Optimization (SEO)
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Learn how search engines work.
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Keyword research, on-page and off-page SEO.
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Technical SEO, link building, and content optimization.
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Tools to master: Google Search Console, Ahrefs, SEMrush, Screaming Frog.
2. Pay-Per-Click (PPC) Advertising
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Understand Google Ads campaigns (Search, Display, Shopping).
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Learn keyword bidding, ad copywriting, and A/B testing.
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Focus on campaign optimization for ROI.
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Tools to master: Google Ads, Microsoft Ads, SpyFu.
3. Social Media Marketing (SMM)
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Build brand presence across platforms like Facebook, Instagram, LinkedIn, and Twitter (X).
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Content strategy, engagement tactics, and organic growth.
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Use analytics to track performance and audience behavior.
4. Social Media Ads
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Run targeted paid campaigns on Facebook, Instagram, LinkedIn, YouTube, and TikTok.
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Audience targeting (lookalike audiences, retargeting).
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Budgeting, bidding strategies, and conversion tracking.
5. Google Tag Manager (GTM)
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Learn to set up and manage tags without coding.
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Implement tracking pixels, event tracking, and custom triggers.
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Integrate GTM with GA4 and ad platforms.
6. Google Analytics 4 (GA4)
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Understand user journeys and website traffic.
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Set up events, conversions, and funnels.
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Analyze customer behavior for data-driven decisions.
7. Email Marketing
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Build and segment email lists.
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Craft high-converting email campaigns and newsletters.
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Learn automation, personalization, and A/B testing.
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Tools to master: Mailchimp, ActiveCampaign, HubSpot.
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